Corporate Booking in Bollywood: “Corporate bookings” can have a couple of different meanings depending on the context, The word has become popular with the recent Bollywood releases like Jawan, Pathan and ANIMAL. Some of the critics have claimed that Jawan and Pathan movies influenced Box Office numbers through corporate bookings. The reason is both films are not as per the expectations but grossed 1000 Cr worldwide which is quite suprising point to Trade experts. Also, ANIMAL producer Pranay Reddy Vanga claimed that Bollywood Box Office numbers are highly influenced by Corporate Bookings but ANIMAL has not received such bookings. The reason ANIMAL not received corporate bookings could be becuase of the violence in the content but Corporate bookings are common in Bollywood, an unknown secret.
What is Corporate Booking in Entertainment Industry?
Bulk bookings for events or entertainment:
- This refers to companies buying tickets in bulk at a discounted rate for events like movies, concerts, sporting events, or even tours and activities. These tickets are typically used to reward employees or clients, promote the company brand, or support local businesses.
- This type of booking can be controversial, as some argue that it artificially inflates box office numbers and gives an unfair advantage to companies over individual ticket buyers.
Corporate Booking Bollywood: Artificially inflates box office numbers?
Corporate bookings for movies in Bollywood are a common practice where companies purchase tickets in bulk at a discounted rate, typically to:
- Reward employees: Movie tickets can be a fun and affordable way to show appreciation to employees for their hard work. Companies might book tickets for a new release, a popular movie, or even a private screening.
- Promote the company brand: Some companies sponsor movie screenings or partner with theaters to offer exclusive deals to their customers. This can be a great way to increase brand awareness and generate goodwill.
- Support local businesses: Companies may also book tickets to support local movie theaters, especially smaller independent cinemas. This can help to ensure a diverse and vibrant film scene in the community.
- While corporate bookings can be a positive way for companies to engage with their employees and communities, there are also some potential drawbacks:
- Artificially inflated box office numbers: When a large number of tickets are sold to corporations, it can give the impression that a movie is more popular than it actually is. This can mislead other viewers and potentially influence their decision to see the film.
- Limited availability for individual ticket buyers: When corporate bookings take up a significant portion of the seats, it can make it difficult for individual ticket buyers to get tickets, especially for popular movies or on opening night.
- Overall, corporate bookings for movies in India are a complex issue with both positive and negative aspects. It’s important to consider all of the factors involved before making a decision about whether or not to participate in this practice.
- Here are some additional details about corporate bookings for movies in India:
- Discounts: The discount that a company receives on tickets will vary depending on the number of tickets they purchase, the movie, and the theater. In some cases, companies may be able to negotiate a discount of up to 50% off the regular ticket price.
- Booking process: Most theaters have a dedicated sales representative who handles corporate bookings. Companies can typically contact the theater directly to inquire about booking tickets.
- Popularity: Corporate bookings are more common for big-budget Bollywood movies and regional blockbusters. However, they can also be used for smaller independent films.
- I hope this information is helpful! Let me know if you have any other questions.
What Films Usually Have Corporate Bookings?
Genuinely speaking movies with more hype and trust usually having these corpo bookings. Generally companies If they want to make their employees chill, they do mass bookings for a trending film of that season. There is nothing wrong in corporate bookings until it affects the normal audiences.
Things to Consider:
- Transparency: Theaters and corporations should be transparent about the extent of corporate bookings to maintain audience trust and ensure fair access to tickets.
- Targeted Bookings: Companies should consider booking for films relevant to their employees or customer base instead of just focusing on popular blockbusters.
- Supporting Independent Films: Corporate bookings can be particularly impactful for smaller independent cinemas and films, offering them much-needed exposure and revenue.
Ultimately, corporate booking of movies can be a valuable tool, but it requires careful consideration and responsible implementation to ensure a balanced and ethical film ecosystem.
I hope this information provides a comprehensive overview of the topic. Please let me know if you have any further questions or specific aspects you’d like to explore deeper.
